{"id":41592,"date":"2021-09-22T11:45:01","date_gmt":"2021-09-22T08:45:01","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/strategia-de-marketing-in-social-media-pentru-e-commerce\/"},"modified":"2023-05-02T16:16:15","modified_gmt":"2023-05-02T13:16:15","slug":"curs-performance-max-pentru-e-commerce-participare-fizica","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/curs-performance-max-pentru-e-commerce-participare-fizica\/","title":{"rendered":"Performance Max for E-Commerce Course – in-person attendance"},"content":{"rendered":"

\"anabelaThe information provided in the course will be practical and actionable, exactly the essentials you need to sell as well as possible through Google Ads. Hurry up and book your place!<\/span><\/p>\n

Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023<\/strong><\/p>\n

179<\/del> 149 EUR + VAT \/ person<\/strong> until 30th of April 2023<\/strong><\/p>\n

Max. 20 places available!\u00a0<\/strong><\/p>\n

Course Agenda | 23rd of May | Sheraton <\/strong>Hotel<\/strong>, Bucharest
\n<\/strong><\/h3>\n

09:30 \u2013 11:00 Part I
\n<\/strong><\/p>\n

    \n
  • What is Performance Max<\/li>\n
  • Where are the Performance Max commercials displayed<\/li>\n
  • Main settings of the campaign<\/li>\n
  • Bidding strategies and their impact on the campaign performance<\/li>\n
  • Conversion Tracking<\/li>\n
  • Must-have settings for the shopping feed<\/li>\n
  • Best practices for PMax successful setup.<\/li>\n<\/ul>\n

    11:00 \u2013 11:30 Coffee BREAK<\/strong><\/p>\n

    11:30 \u2013 13:00 Part II
    \n<\/strong><\/p>\n

      \n
    • Ad copy creation guide in Performance Max<\/li>\n
    • Best Practices for creating visuals in this type of campaigns<\/li>\n
    • Audience setting and their impact on campaign results.<\/li>\n<\/ul>\n

      13:00 \u2013 14:30 Lunch BREAK & Networking
      \n<\/strong><\/p>\n

      14:30 \u2013 16:00 Part III
      \n<\/strong><\/p>\n

        \n
      • Principali metrici de urm\u0103rit \u00een campania de tip Performance Max<\/li>\n
      • Cum folosim Optimisation Score<\/li>\n
      • Bune practici de optimizare pentru ROAS \u0219i maximizarea v\u00e2nz\u0103rilor<\/li>\n<\/ul>\n

        16:00 \u2013 16:30 Coffee BREAK<\/strong><\/p>\n

        16:30 \u2013 18:00 Partea a IV-a
        \n<\/strong><\/p>\n

          \n
        • Measurement, analysis and reporting<\/li>\n
        • Practical exercise of setting up and analysing Performance Max<\/li>\n
        • Q&A<\/li>\n
        • Recap of basic info<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"menu_order":29,"template":"","product_cat":[150,148],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41592"}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41592\/revisions"}],"predecessor-version":[{"id":52231,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41592\/revisions\/52231"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=41592"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=41592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}