{"id":41594,"date":"2021-09-09T11:43:13","date_gmt":"2021-09-09T08:43:13","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/curs-marketing-online-pentru-e-commerce-de-la-a-la-z\/"},"modified":"2023-05-17T13:45:31","modified_gmt":"2023-05-17T10:45:31","slug":"curs-facebook-instagram-tiktok-ads-pentru-e-commerce-participare-fizica","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/curs-facebook-instagram-tiktok-ads-pentru-e-commerce-participare-fizica\/","title":{"rendered":"Curs Facebook, Instagram & TikTok Ads pentru E-Commerce – participare fizic\u0103"},"content":{"rendered":"

\"\"\u00cen cadrul acestui Curs trecem prin principalele medii de promovare \u00een Social Media – Facebook, Instagram \u0219i TikTokAds<\/strong> – pentru ca tu s\u0103 \u00een\u021belegi c\u00e2t mai bine cum \u00ee\u021bi po\u021bi adapta strategia de marketing la fiecare canal pentru a genera v\u00e2nz\u0103ri \u00een magazinul t\u0103u online.<\/p>\n

\u00cen plus, vei \u00eenv\u0103\u021ba \u0219i cum s\u0103 monitorizezi campaniile de Digital Marketing<\/strong> create de agen\u021bie sau de speciali\u0219ti, ce metrici s\u0103 urm\u0103re\u0219ti<\/strong> \u0219i \u00een ce puncte s\u0103 intervii cu feedback pentru a ajunge la cele mai bune rezultate.<\/p>\n

Nivel Curs: \u00cencep\u0103tor & Intermediar | Durata: 8 ore | Desf\u0103\u0219urare: Hotel Sheraton, Bucure\u0219ti | 23 Mai 2023<\/strong><\/p>\n

179 EUR + TVA \/ persoan\u0103<\/strong> p\u00e2n\u0103 pe\u00a018 Mai 2023<\/strong><\/p>\n

Max. 20 de locuri disponibile!<\/strong><\/p>\n

Agend\u0103 Curs | 23 Mai | Hotel Sheraton, Bucure\u0219ti
\n<\/strong><\/h3>\n

09:30 \u2013 11:00 Facebook & Instagram Ads from Zero to Hero – partea I<\/b>
\n<\/strong><\/p>\n

    \n
  • Facebook, Instagram & TikTok facts & figures: scurt\u0103 trecere \u00een revist\u0103 a datelor de audien\u021b\u0103, profilului utilizatorului, specificului \u0219i trendurilor pentru fiecare re\u021bea social\u0103;<\/li>\n
  • Tipuri de reclame Facebook \u0219i Instagram Ads;<\/li>\n
  • Configurarea asset-urilor Facebook & Instagram \u2013 Facebook Business Suite, Facebook Pixel, Facebook Events Manager, Instagram Shop etc.;<\/li>\n
  • Principalele formate standard de creative \u0219i reclame Facebook & Instagram Ads;<\/li>\n
  • Obiectivele de campanie Facebook & Instagram Ads \u0219i cum le alegem pentru a influen\u021ba corect targetarea \u0219i optimizarea campaniilor;<\/li>\n<\/ul>\n

    11:00 – 11:30 Coffee BREAK<\/strong><\/p>\n

    11:30 \u2013 13:00 Facebook & Instagram Ads from Zero to Hero – partea a IIa<\/b>
    \n<\/strong><\/p>\n

      \n
    • Cum se seteaz\u0103 o de Facebook Ads \u00een func\u021bie de obiectivele noastre;<\/li>\n
    • Targetare \u00een Facebook Ads \u2013 criterii de targetare, Custom Audiences, Lookalike audiences;<\/li>\n
    • Facebook Placements de la Feed \u0219i Stories la Audience Network \u2013 ce \u00eenseamn\u0103 fiecare placement \u0219i c\u00e2nd este potrivit;<\/li>\n
    • Facebook Catalog Sales Ads – tipuri de campanii de la Cart Abandonment \u0219i Browse Behavior la Dynamic Prospecting;<\/li>\n
    • Tipuri de campanii cu obiective de conversie;<\/li>\n
    • Exerci\u021biu practic de setare Facebook \/ Instagram Ads;<\/li>\n<\/ul>\n

      13:00 – 14:30 Lunch BREAK<\/strong><\/p>\n

      14:30 \u2013 16:00 Bune Practici pentru campanii Facebook & Instagram Ads eficiente<\/b>
      \n<\/strong><\/p>\n

        \n
      • Anatomia ad-ului perfect \u2013 crea\u021bie \u0219i copywriting;<\/li>\n
      • Bune practici Facebook & Instagram Ads;<\/li>\n
      • Facebook Ads \u00een func\u021bie de fiecare etap\u0103 din marketing funnel: folosirea Facebook Ads pentru a genera awareness, a influen\u021ba clientul \u00een faza de consideration, a aduna leaduri calificate sau a genera v\u00e2nz\u0103ri;<\/li>\n
      • Cum calcul\u0103m bugetul necesar unei campanii Facebook Ads \u0219i la ce rezultate ne a\u0219tept\u0103m;<\/li>\n
      • KPI pentru Facebook Ads \u2013 cum se m\u0103soar\u0103 rezultatele \u00een Facebook Ads \u0219i Google Analytics;<\/li>\n
      • Exerci\u021biu practic calcul buget \u0219i setare Facebook \/ Instagram Ads<\/li>\n<\/ul>\n

        16:00 – 16:30 Coffee BREAK<\/strong><\/p>\n

        16:30 \u2013 18:00 Exerci\u021bii practice Social Media Ads. <\/strong>TikTok Ads
        \n<\/strong><\/p>\n

          \n
        • Feedback Facebook \/ Instagram Ads;<\/li>\n
        • Tipuri de formate;<\/li>\n
        • Tipuri de target\u0103ri;<\/li>\n
        • Set\u0103ri de baz\u0103 \u0219i optimizarea campaniilor.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"menu_order":37,"template":"","product_cat":[150,148],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41594"}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":12,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41594\/revisions"}],"predecessor-version":[{"id":52667,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41594\/revisions\/52667"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=41594"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=41594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}