{"id":41595,"date":"2021-09-09T14:37:33","date_gmt":"2021-09-09T11:37:33","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/cum-sa-ai-un-magazin-online-cu-reale-sanse-de-succes\/"},"modified":"2023-05-02T16:16:49","modified_gmt":"2023-05-02T13:16:49","slug":"curs-customer-lifetime-value-in-e-commerce-participare-fizica","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/curs-customer-lifetime-value-in-e-commerce-participare-fizica\/","title":{"rendered":"Curs Customer Lifetime Value in E-Commerce – in-person attendance"},"content":{"rendered":"

\"\"<\/p>\n

In this course, Valentin Radu will compress everything you need to know to increase Customer Lifetime Value in eCommerce, with practical examples and 4 tools that can be used immediately after finishing the course.<\/span><\/p>\n

Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023<\/b><\/p>\n

179<\/del> 149 EUR + VAT \/ person<\/strong> until 30th of April 2023<\/strong><\/p>\n

Max. 20 places available! <\/b><\/p>\n

Course Agenda | 23rd of May | Sheraton <\/strong>Hotel, <\/strong>Bucharest
\n<\/strong><\/h3>\n

09:30 – 11:00 Growth formula in eCommerce<\/b>
\n<\/strong><\/p>\n

    \n
  • How to grow an eCommerce<\/span><\/li>\n
  • eCommerce Growth Formula<\/span><\/li>\n
  • The 7 Dominant Figures in eCommerce<\/span><\/li>\n
  • Customer Lifetime Value vs. Acquisition Cost per Customer<\/span><\/li>\n
  • Reporting in eCommerce – Lag vs. Lead indicators<\/span><\/li>\n
  • Practical exercises<\/span><\/li>\n<\/ul>\n

    11:00 – 11:30 Coffee BREAK<\/strong><\/p>\n

    11:30 – 13:00 The profile of the ideal customer
    \n<\/strong><\/p>\n

      \n
    • Profile of the Ideal Customer<\/span><\/li>\n
    • Customer behavior<\/span><\/li>\n
    • RFM segmentation<\/span><\/li>\n
    • Qualitative and quantitative analysis<\/span><\/li>\n
    • How to use surveys on visitors, customers and former customers<\/span><\/li>\n<\/ul>\n

      13:00 – 14:30 Lunch BREAK & Networking
      \n<\/strong><\/p>\n

      14:30 – 16:00 Customer Value Optimization<\/b>
      \n<\/strong><\/p>\n

        \n
      • CVO methodology<\/span><\/li>\n
      • The 3 pillars of CVO: Products + Customer Experience + Marketing<\/span><\/li>\n
      • Jobs To Be Done methodology<\/span><\/li>\n
      • The Basics of CRO (Conversion Rate Optimization)<\/span><\/li>\n
      • 16:00 – 16:30 Coffee BREAK<\/strong><\/li>\n<\/ul>\n

        16:30 – 18:00\u00a0 Practical applications
        \n<\/strong><\/p>\n

          \n
        • The 6 types of CVO initiatives<\/span><\/li>\n
        • Acquisition, onboarding, prevention, reactivation, loyalty, referral<\/span><\/li>\n
        • Practical examples<\/span><\/li>\n
        • Brainstorming structured on 3 concrete examples<\/span><\/li>\n
        • Questions and answers<\/span><\/li>\n<\/ul>\n","protected":false},"featured_media":47476,"menu_order":38,"template":"","product_cat":[150,148],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41595"}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41595\/revisions"}],"predecessor-version":[{"id":52233,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/41595\/revisions\/52233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media\/47476"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=41595"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=41595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}