{"id":46271,"date":"2022-03-31T15:56:11","date_gmt":"2022-03-31T12:56:11","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/modul-4-workshops\/"},"modified":"2023-04-27T00:20:32","modified_gmt":"2023-04-26T21:20:32","slug":"workshops-scalare-seo-e-mail-marketing-participare-fizica","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/workshops-scalare-seo-e-mail-marketing-participare-fizica\/","title":{"rendered":"Workshops: Scaling, SEO, E-Mail Marketing -in-person attendance"},"content":{"rendered":"

This 8-hour module consists of 3 workshops on topics of maximum interest for any E-Commerce business: Scaling, SEO, E-Mail Marketing.<\/span><\/p>\n

Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023<\/b><\/p>\n

179<\/del> 149 EUR + VAT \/ person<\/strong> until 30th of April 2023<\/strong><\/p>\n

Max. 20 places available! <\/b><\/strong><\/p>\n

Workshops Agenda | 23rd of May | Sheraton <\/strong>Hotel, Bucharest<\/strong>
\n<\/strong><\/h3>\n
09:30 \u2013 11:00 <\/strong>The New Mechanism of an Online Business: From Vision to Profit and Scali<\/strong>ng <\/span>\u00a0– Cosmin D\u0103r\u0103ban, Gomag<\/h5>\n
    \n
  • The 9 keys that lead you to what you want to get from a business<\/span><\/li>\n
  • How to become a fearless entrepreneur with a profitable business<\/span><\/li>\n
  • How to grow your resources smartly for a truly scalable business<\/span><\/li>\n<\/ul>\n

    11:00 \u2013 11:30 Coffee BREAK<\/strong><\/p>\n

    11:30 \u2013 13:00<\/strong><\/h5>\n

    SEO Workout for online stores in 2023: Trends, updates and best practices <\/span>– Steffen Heringhaus, five elements digital<\/p>\n

      \n
    • Current Trends:<\/strong>
      \nChatGPT \u0219i AI
      \nMobile Friendly Website?
      \nPage Experience?<\/li>\n
    • Tech Workout:<\/strong>
      \nCore Web Vitals Wokout
      \nStructured Data
      \nCrawl budget optimization and Indexation<\/li>\n
    • Content Workout:<\/strong>
      \nContent for eCommerce
      \nEEAT
      \nKnowledge Graph & Shopping Graph
      \nLong form vs short form content
      \nHelpful content update
      \nContent structure for eCommerce
      \nOnpage pattern for eComerce sites<\/li>\n
    • Authority Workout:<\/strong>
      \nDomain level signals vs link building
      \nLinkSpam update & SpamBrain
      \nAnchor Text overoptimization<\/li>\n<\/ul>\n

      13:00 \u2013 14:30 Lunch BREAK & Networking
      \n<\/strong><\/p>\n

      14:30 \u2013 16:00 Data & E-Mail Marketing <\/strong>– Andrei Georgescu, WhiteImage (Module 1)
      \n<\/strong><\/h5>\n

      Email Marketing, acknowledged in the industry as the communication channel with the highest ROI, can also work effectively for you if you follow the basic principles. Discover the aspects you need to consider when planning your email marketing actions to achieve your goals.<\/span><\/p>\n

      In Module 1 we will talk about how to have a correct setup for email marketing actions:<\/span><\/p>\n

        \n
      • How to grow your databases<\/span><\/li>\n
      • Database organization and segmentation<\/span><\/li>\n<\/ul>\n

        16:00 \u2013 16:30 Coffee BREAK<\/strong><\/p>\n

        16:30 \u2013 18:00 <\/strong>Data & E-Mail Marketing <\/strong>– Andrei Georgescu, WhiteImage (Module 2)<\/h5>\n

        In Module 2 we will talk about how you can get the best results by communicating effectively with your database subscribers:<\/span><\/p>\n

          \n
        • Planning and creating messages for constant communications<\/span><\/li>\n
        • Use of automations<\/span><\/li>\n
        • Trends in email marketing<\/span><\/li>\n
        • Implementation of new technical standards<\/span><\/li>\n
        • Use of AI systems<\/span><\/li>\n
        • Impact of Apple MPP<\/span><\/li>\n
        • Optimizing emails for Dark Mode<\/span><\/li>\n
        • Optimization of customer journey processes<\/span><\/li>\n
        • Using AMP technology<\/span><\/li>\n<\/ul>\n","protected":false},"featured_media":0,"menu_order":40,"template":"","product_cat":[150,102,148],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46271"}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":3,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46271\/revisions"}],"predecessor-version":[{"id":51988,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46271\/revisions\/51988"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=46271"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=46271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}