Workshop: Crash Course in Conversion Rate Optimization | Martin Greif, SiteTuners
Level: Beginner / Intermediate
Language: English
Last places available!
Understanding how to turn website visitors into customers – a process known as Conversion Rate Optimization (CRO) – can make a significant difference to your eCommerce website.
This workshop is about giving you clear, practical knowledge that you can use right away. You will learn how to use your website and online presence to support your business goals.
You will learn how to make your online marketing efforts customer-focused and how to use different online tools effectively. This includes learning how to align social media, search engine optimization (SEO), and content marketing to reach and engage your customers.
You will learn how to use data and testing to find out what works best for your business. This will help you make decisions based on evidence, not guesswork.
The workshop is led by Martin Greif who has over 20 years of experience in online marketing. He’s excellent at explaining things in a clear, straightforward way, so you don’t need to be a marketing expert to understand. The principles taught in the workshop are directly from his book “True Connections, Relationship Marketing in the Digital World”.
In short, the workshop is a no-nonsense, practical guide to getting more sales through your eCommerce website.
Key Takeaways
Put theory into practice. We’ll review websites from the group to identify conversion issues that are preventing website visitors from taking action. This isn’t just a passive learning experience – it’s a hands-on, collaborative activity that will give you a new perspective on your own digital marketing strategies.
Here’s what you’ll take away from this exercise:
- Real-world examples: By reviewing actual websites from other workshop participants, you’ll see real-world examples of what works and what doesn’t when it comes to conversion optimization.
- Peer feedback: You’ll get feedback from other participants – fellow workshop attendees who understand the challenges you face. This can provide you with new insights and ideas that you might not have considered.
- Actionable improvements: You’ll identify specific, actionable improvements you can make to your own website to increase conversions. These aren’t just theoretical ideas – they’re practical changes you can implement as soon as you get back to your office.
- A fresh perspective: By evaluating other websites, you’ll learn to look at your own website with fresh eyes. You’ll be able to spot issues and opportunities that you might have missed before.
In short, the value to the attendees is actionable digital marketing ideas that will generate revenue with lower marketing costs for acquisition of new customers.
Te așteptăm pentru înregistrare la BT Stup situat în Calea Șerban Vodă nr. 206, București (punct de reper: zona Tineretului / Colegiul Național Gheorghe Șincai), începând cu ora 09:15 AM.
Martin Greif
Entrepreneur, Speaker, Author & CRO Expert | SiteTuners
Martin Greif
Entrepreneur, Speaker, Author & CRO Expert | SiteTuners
Martin Greif
Entrepreneur, Speaker, Author & CRO Expert | SiteTuners
We are waiting for you for Registration at the Ion Caramitru Hall of the Bucharest National Theatre starting at 08:00 AM to avoid the morning traffic and the formation of queues at the registration desks.
Until the beginning of the Conference, you can enjoy a hot coffee and have time to socialise in the middle of the Digital Community. Plus, we’re celebrating 18 years of GPeC together!
Last but not least, exchange contacts and get leads at GPeC Expo, where you meet the main providers of E-Commerce and Online Marketing services.
2023 seems to be the year of contrasts in Romanian eCommerce with – more than usual – online businesses talking about stagnation or even decline and others talking about growth. Of course it depends on verticals and a lot of factors, but there are also differences of opinion on the size of the e-commerce market as a whole (according to different sources).
We shine a light alongside the representative companies in the field:
- The most important results of the iSense Solutions market study from the perspective of online consumers, presented for the first time at the GPeC SUMMIT
- Google’s perspective on the evolution of e-commerce, of Romanian retail as a whole + the latest information on consumption and search behavior
- Online payment statistics and trends, average transaction value, product/service categories in top consumer preferences
- ARMO’s perspective on the evolution of the e-commerce market in 2023 and expectations for the end of the year
- What will be the estimated balance of the e-commerce sector this year and what can we expect in 2024 taking into account the current economic context?
Open for dialogue and questions from the audience: Andrei Cânda (Managing Partner iSense Solutions), Cristi Movilă (ARMO President & General Manager VTEX Eastern Europe), Elena Gheorghe (Country Manager PayU România), Elena Oprea (Director Acceptance & Acquirers Visa Europe), Oana Dumitrescu (Industry Head & Retail Lead Google)
Host: Andrei Radu (CEO & Founder GPeC)
Andrei Radu
CEO & Founder GPeC
Cristi Movilă
General Manager VTEX Eastern Europe
Andrei Cânda
Managing Partner iSense Solutions
Oana Dumitrescu
Industry Head & Retail Lead, Google
Elena Gheorghe
Country Manager | PayU GPO
Elena Oprea
Director Acceptance & Acquirers | Visa
The forces that motivate people are not always clear and easy to understand. And our emotions sometimes play a surprising role.
In this talk, Dan Ariely will describe some experiments on what motivates us in our professional and in our personal lives.
These experiments show that what we often think of as motivators don’t always motivate us. And what we think doesn’t matter sometimes end up being very important.
By the end of this talk you should be able to modify your current approach to be a bit better at motivating those around you.
English Session | Simultaneous Translation in Romanian Available
Dan Ariely
Professor of Psychology & Behavioral Economics
Enjoy some coffee and snacks while you network with the elite of E-Commerce and Digital marketing industry.
Visit GPeC Expo Area and get in contact with the main e-commerce services suppliers – here is the place where many business opportunities and long term partnerships are born.
While you have your coffee you can watch the specialists from Releva (an AI based Marketing Automation tool ) holding a presentation on Demo Stage (Expo Area – first floor)
Have you heard that you can increase your eCommerce revenue by more than 40% and save 8+ hours per week on repeatable marketing tasks?
Do you know that in Romania the eCommerce turnover is five and half billion USD? This means that there is more than 2 billion USD potential that you can leverage. Do you know how? You can try Releva risk-free to provide proper personalization and unlock this potential for you before anyone else.
Releva is an award-winning deep-tech personalization solution that gives you the tools you need to forecast and predictably grow your business. We provide the marketing automation platform that personalizes the website and every touch point of your users across the multichannel with the main goal to increase your conversion rates, average order values, customer lifetime values and leads to revenue growth with an amazing ROI.
Come and join Releva’s demo and get the chance to learn more about our deep-tech personalization solution and how you can grow your eCommerce and achieve those impressive results plus 50x return on investment and 2x revenue increase through email retargeting.
Try Releva free for 30 days. Book a session with one of our eCommerce experts and learn how Releva can help your business grow. https://releva.ai/
So you want to do A/B Testing?
A/B Testing without a strategy won’t get you far. What we’ve seen over the years is that companies that begin A/B Testing based on hopes and dreams find themselves:
1. Not able to justify the cost of the program/software
2. Unable to consistently move the needle
3. Struggling to make any meaning from the results.
A/B Testing is a tool that helps us measure our Conversion Optimization work. The work and effort that results in the prioritization and conversion roadmap need to come first in order to find a better strategy to build on.
But it doesn’t stop there – the A/B testing you’re conducting is a part of the research – ample time needs to be spent on coming up with the experiment as well as understanding the findings of the experiment and the analysis that will feed back into my roadmap.
In this keynote, you will learn some tips and tricks for prioritizing your experiments as well as what to do with the results and how to maximize the benefit from them.
English Session | Simultaneous Translation in Romanian Available
Ayat Shukairy
Best-Selling Author & Authority on Marketing Optimization
A dialogue open to your questions about everything that matters in E-Commerce with Tudor Manea, CEO of eMAG:
- The evolution of Romanian online commerce in 2023 and prospects for the end of the year
- Preparations and expectations for Black Friday 10 November 2023 + Holiday Season
- The challenges of Romanian online stores in the context when more and more international players enter the market
- Online consumer behavior – what should stores be aware of?
- What should eMAG Marketplace sellers do better + What should eMAG Marketplace do better for sellers?
- Market verticals with growth potential & estimated number of active online stores in Romania/main categories
- Top selling product categories vs. descending categories
- Challenges in the current economic context, trends for 2024
Guest: Tudor Manea, CEO eMAG
Host: Andrei Radu, CEO & Founder GPeC
Andrei Radu
CEO & Founder GPeC
Tudor Manea
CEO eMAG
Have lunch* together with the Speakers and the most important players in E-Commerce and Digital Marketing while enjoyng quality networking and a stunning view alongside the industry elite.
*Lunch is provided for VIP Ticket Holders ( details on the ticket type & registration fees here).
If you’re doing marketing the same you did 3 years ago, you’re probably facing problems.
It’s time for a wake-up call to look at the gap between marketing reality and current customer expectations.
You’ll learn some valuable, practical lessons from one of the world’s leading marketing experts, Mark Schaefer.
English Session | Simultaneous Translation in Romanian Available
Mark Schaefer
World’s Leading Marketing Futurists & Bestselling Author
Meta Ads campaigns don’t work like they used to a few years ago – costs are constantly increasing along with increasing competition and Google Ads campaigns are becoming more and more automated and less transparent.
The reality of online advertising is that things evolve exponentially from one month to the next, and the competition is getting fiercer with customer acquisition and retention costs also rising at the same time.
- What is the right approach for promoting an online store, what are the channels they can test and what are the effective tactics for each of these online promotion channels?
- With increasing customer acquisition costs in Google and Meta Ads campaigns, what are the tactics an online store can apply to optimise its marketing budget?
- What alternative digital promotion channels does an online store have available to counter the dependence on Meta and Google Ads?
- How can you become an online store that earns money from advertising instead of investing it? Few words about Retail Media Network
- How can we increase the loyalty of customers of an online store through promotional campaigns and what would be the most suitable channels for this objective?
- How can we streamline the investment in online marketing so that the budget goes back to the business with an effective ROAS?
- How do you make Affiliate Marketing with results?…
… these are just few of the questions we will find answers to in this panel.
We encourage engagement and interaction si you can join th conversation and ask your questions to the panelists: Andrei Bereandă (Head of Digital Pro TV), Cătălin Emilian (Country Manager RTB House), Sabin Belușică (Performance Lead Httpool), Virgil Pascu (PPC Strategy Director Publicis), Mihai Petroff (Client Service Director 2 Performant)
Host: Raluca Radu, CEO & Founder MTH Digital
Cătălin Emilian
Country Manager RTB House
Sabin Belușică
Performance Lead Httpool
Virgil Pascu
PPC Strategy Director @ Publicis Media Precision
Andrei Bereandă
Head of Digital ProTV
Mihai Petroff
Client Service Director | 2 Performant
Raluca Radu
Founder MTH Digital
- Refill your energy with a cup of coffee and take advantage of the networking opportunities with the C-Level representatives of the most important companies in Digital & Retail;
- Visit GPeC Expo area and get in contact with the main E-Commerce & Digital Marketing service providers – this is where multiple business opportunities are born and longtime partnerships are settled.
Learn how to align visitor intent, visitor experience and your goals on your eCommerce site to dramatically increase your conversion rate. This will lead to more sales, higher average order value and increased profit while lowering your cost per acquisition. Learn how to correctly answer the three questions every website visitor asks when they land on your website and as they navigate from page to page. They are:
- Am I in the right place?
- How do I feel about this site?
- What am I supposed to do here?
When you understand the psychology behind these three questions, you will think differently about your website and your website visitors.
Be prepared to walk away with specific changes to make on your website to increase your conversions.
Best of all, you will not only know what to do, you will know why you are doing it.
English Session | Simultaneous Translation in Romanian Available
Martin Greif
Entrepreneur, Speaker, Author & CRO Expert | SiteTuners
After an accelerated growth during the pandemic, the e-commerce market began to settle down and the focus of online stores slowly shifted from acquiring new customers to retaining the existing ones and increasing the purchase frequency.
As a result, improving User Experience, increasing the conversion rate and the retention rate seem to be some of the key objectives that most online stores set for themselves.
Some of the discussion topics of this session:
- What are the tools that e-commerce platforms provide to improve the conversion rate
- How to Increase Average Transaction Value (AOV), Conversion Rate (CRO) and Value Per Customer (LTV) with Marketing Automation Solutions
- Cross border simplified: platforms that help you have an online store prepared by default for international expansion
- Adapting to consumer needs in the current economic context
- Solutions to increase online sales
Invited to debate and open to your questions: Arthur Rădulescu (Founder & CEO MerchantPro), Georgi Georgiev (Co-Founder & CEO Releva.ai), Vlad Dulea (Partener CloudCart România), Vlad Stoica (Commerce Cloud Client Director for Salesforce CEE), Raul Durma (Chief Executive Officer, PayPo Romania)
Arthur Rădulescu
Founder & CEO | MerchantPro
Georgi Georgiev
CEO and co-founder | Releva
Vlad Dulea
CEO Kooperativa 2.0 | CloudCart Romania Partner
Vlad Stoica
Commerce Cloud Client Director for Salesforce CEE
Raul Durma
Chief Executive Officer | Pay Po Romania
Raluca Radu
Founder MTH Digital
In 2023, we’ve seen many changes across the digital marketing landscape, from the launch of GA4 to the acquisition of Twitter (rather, X).
In this session, we’ll talk about the trends digital marketers and brands can expect to see in 2024 – and how you can stay ahead while leveraging emerging technology to improve your performance.
English Session | Simultaneous Translation in Romanian Available
Sam Tomlinson
Digital Expert, Startup Advisor & Investor | Warschawski
Before the eCommerce Awards Festivity we invite you to dinner* and networking alongside the most important players in the local Digital industry.
*The Dinner is available only for VP Ticket holders (details about ticket types and registration fee yo can find here).
We are waiting for you at the 18th edition of the eCommerce Awards Gala – the celebration of awarding the most important companies from the Romanian Online Commerce industry, hosted by Pavel Bartoș and opened by the band TAXI. It’s show time! 🙂
The event is an exclusive one, invitation based and for VIP ticket holders.
Starting with 9.30 PM we are waiting for you at Aria TNB – member of The Embassy – for GPeC Networking Party alongside the digital elite of Romania. It is an exclusive event, invitation only and for VIP ticket holders.
Let there be networking, business opportunities and the joy of seeing each other at our 18th anniversary of GPeC!
