In this course, Valentin Radu will compress everything you need to know to increase Customer Lifetime Value in eCommerce, with practical examples and 4 tools that can be used immediately after finishing the course.
Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023
179 149 EUR + VAT / person until 30th of April 2023
Max. 20 places available!
Course Agenda | 23rd of May | Sheraton Hotel, Bucharest
09:30 – 11:00 Growth formula in eCommerce
- How to grow an eCommerce
- eCommerce Growth Formula
- The 7 Dominant Figures in eCommerce
- Customer Lifetime Value vs. Acquisition Cost per Customer
- Reporting in eCommerce – Lag vs. Lead indicators
- Practical exercises
11:00 – 11:30 Coffee BREAK
11:30 – 13:00 The profile of the ideal customer
- Profile of the Ideal Customer
- Customer behavior
- RFM segmentation
- Qualitative and quantitative analysis
- How to use surveys on visitors, customers and former customers
13:00 – 14:30 Lunch BREAK & Networking
14:30 – 16:00 Customer Value Optimization
- CVO methodology
- The 3 pillars of CVO: Products + Customer Experience + Marketing
- Jobs To Be Done methodology
- The Basics of CRO (Conversion Rate Optimization)
- 16:00 – 16:30 Coffee BREAK
16:30 – 18:00 Practical applications
- The 6 types of CVO initiatives
- Acquisition, onboarding, prevention, reactivation, loyalty, referral
- Practical examples
- Brainstorming structured on 3 concrete examples
- Questions and answers
