Although some things are similar to the previous version, Google Analytics 4 comes with new functionalities, with different ways of interpretation for known indicators, as well as new indicators that give us a new perspective to evaluate data.
Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023
179 149 EUR + VAT / person until 30th of April 2023
Max. 20 places available!
Course Agenda | 23rd of May | Sheraton Hotel, Bucharest
09:30 – 11:00 Introduction in Google Analytics 4. What’s new and different from Universal Analytics
In this module you will discover the basics of Google Analytics and what are the main differences compared to the previous version – Universal Analytics. You will discover what a session means for Google Analytics 4, how user interaction with the site is calculated and how conversions are attributed. This information will help you establish a solid foundation to ensure you are interpreting the data in the right way.
11:00 – 11:30 Coffee BREAK
11:30 – 13:00 Interface and using standard reports from Google Analytics 4
This module begins with an activity to familiarise yourself with the Google Analytics 4 interface, followed by a presentation of standard reports, how to customise them and the use of functions that allow us to interpret and analyse data to make better decisions regarding the activity of an online store.
13:00 – 14:30 Lunch BREAK & Networking
14:30 – 16:00 Using Explore reports for detailed analysis
For more in-depth data analysis, Google Analytics 4 provides us with the “Explore” section where we can create highly customized reports, designed to answer various questions. In this module you will learn how to build table reports, funnels specific to an online store, as well as other ways to explore and visualize data.
16:00 – 16:30 Coffee BREAK
16:30 – 18:00 Practical scenarios for online stores analysis.
You will learn how to use Google Analytics 4 to analyse the performance of traffic sources, identify opportunities to increase revenue, you will learn how to analyse the performance of products, as well as other cases specific to online stores.
