The information provided in the course will be practical and actionable, exactly the essentials you need to sell as well as possible through Google Ads. Hurry up and book your place!
Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023
179 149 EUR + VAT / person until 30th of April 2023
Max. 20 places available!
Course Agenda | 23rd of May | Sheraton Hotel, Bucharest
09:30 – 11:00 Part I
- What is Performance Max
- Where are the Performance Max commercials displayed
- Main settings of the campaign
- Bidding strategies and their impact on the campaign performance
- Conversion Tracking
- Must-have settings for the shopping feed
- Best practices for PMax successful setup.
11:00 – 11:30 Coffee BREAK
11:30 – 13:00 Part II
- Ad copy creation guide in Performance Max
- Best Practices for creating visuals in this type of campaigns
- Audience setting and their impact on campaign results.
13:00 – 14:30 Lunch BREAK & Networking
14:30 – 16:00 Part III
- Principali metrici de urmărit în campania de tip Performance Max
- Cum folosim Optimisation Score
- Bune practici de optimizare pentru ROAS și maximizarea vânzărilor
16:00 – 16:30 Coffee BREAK
16:30 – 18:00 Partea a IV-a
- Measurement, analysis and reporting
- Practical exercise of setting up and analysing Performance Max
- Q&A
- Recap of basic info
