This 8-hour module consists of 3 workshops on topics of maximum interest for any E-Commerce business: Scaling, SEO, E-Mail Marketing.

Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023

179 149 EUR + VAT / person until 30th of April 2023

Max. 20 places available!

Workshops Agenda | 23rd of May | Sheraton Hotel, Bucharest

09:30 – 11:00 The New Mechanism of an Online Business: From Vision to Profit and Scaling  – Cosmin Dărăban, Gomag

• The 9 keys that lead you to what you want to get from a business
• How to become a fearless entrepreneur with a profitable business
• How to grow your resources smartly for a truly scalable business

11:00 – 11:30 Coffee BREAK

11:30 – 13:00

SEO Workout for online stores in 2023: Trends, updates and best practices – Steffen Heringhaus, five elements digital

• Current Trends:
  ChatGPT și AI
  Mobile Friendly Website?
  Page Experience?
• Tech Workout:
  Core Web Vitals Wokout
  Structured Data
  Crawl budget optimization and Indexation
• Content Workout:
  Content for eCommerce
  EEAT
  Knowledge Graph & Shopping Graph
  Long form vs short form content
  Helpful content update
  Content structure for eCommerce
  Onpage pattern for eComerce sites
• Authority Workout:
  Domain level signals vs link building
  LinkSpam update & SpamBrain
  Anchor Text overoptimization

13:00 – 14:30 Lunch BREAK & Networking

14:30 – 16:00 Data & E-Mail Marketing – Andrei Georgescu, WhiteImage (Module 1)

Email Marketing, acknowledged in the industry as the communication channel with the highest ROI, can also work effectively for you if you follow the basic principles. Discover the aspects you need to consider when planning your email marketing actions to achieve your goals.

In Module 1 we will talk about how to have a correct setup for email marketing actions:

• How to grow your databases
• Database organization and segmentation

16:00 – 16:30 Coffee BREAK

16:30 – 18:00 Data & E-Mail Marketing – Andrei Georgescu, WhiteImage (Module 2)

In Module 2 we will talk about how you can get the best results by communicating effectively with your database subscribers:

• Planning and creating messages for constant communications
• Use of automations
• Trends in email marketing
• Implementation of new technical standards
• Use of AI systems
• Impact of Apple MPP
• Optimizing emails for Dark Mode
• Optimization of customer journey processes
• Using AMP technology