This 8-hour module consists of 3 workshops on topics of maximum interest for any E-Commerce business: SEO, Growth Hacking, Investment.

Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023

179 149 EUR + VAT / person until 30th of April 2023

Max. 20 places available!

Workshops Agenda| 23rd of May | Sheraton Hotel, Bucharest

09:30 – 11:00 – Product Supercharge – Complete SEO Guide for Product Page (Module 1) – Horia Neagu

In this workshop you will learn everything you need to know to optimize the product pages in your online store in order to improve their positioning in Google and increase sales. The workshop is addressed both to online store owners without SEO experience and to in-house marketing departments of online stores.

• How to write an SEO-friendly product description
• How do you edit meta tags?
• How to establish naming rules for your business products
• How to build product page navigation (URL, breadcrumbs)
• How to make the most effective use of product images

11:00 – 11:30 Coffee BREAK

11:30 – 13:00 Product Supercharge – Complete SEO Guide for Product Page (Module 2) – Horia Neagu

• How to best formulate the product’s technical specifications
• Technical aspects explained in a way that everyone can understand (eg: loading speed, what really means mobile-friendly, etc.)
• Advanced tactics – how high-performing product pages can help low-performing products, upsell and cross-sell methods on the product page, how to properly build product variations (color, size, technical details, etc.)
• How Google’s February 2023 changes to e-commerce, collaboration with bloggers and affiliate sites can affect your site
• Together we’ll explore real examples of best practices, but we’ll also study the most common mistakes online stores make and learn how to avoid them to maximise the conversion potential of your product pages

13:00 – 14:30 Lunch BREAK & Networking

14:30 – 16:00 From 0 to Limitless – Strategies for increasing sales in e-commerce – Daniel Ene

• Product Analysis – How to analyse sales at the product level
• Identifying Hero Products – How we find the products that drive the most sales
• Identifying Toxic Products – How we optimize marketing budgets
• Analysis of Product Categories
• Analysis of Product Brands
• Promotion strategy in Shopping
• Promotion strategy in SEO

16:00 – 16:30 Coffee BREAK

16:30 – 18:00 Other People’s Money – Sergiu Neguț

We all hear of deals where company X or Y is sold for who knows how many millions or tens of millions. Or listed on the stock exchange. Or attract an investment from a fund.

Where does this investment trail begin? What is a business angel, but a VC fund? What does an initial investment transaction look like? How does this help grow the company to an eventual sale? How much is a company worth in a transaction? How do you use other people’s money for growth?